#12. Lindsey Witmer Collins – Should Your Business Build a Mobile App? Crucial Insights from an Expert
Published in Tech your Business Podcast by Content Team
#12. Lindsey Witmer Collins – Should Your Business Build a Mobile App? – Tech Your Business
Many businesses today are wondering if they should invest in building a mobile app. Apps can provide a great opportunity to engage with customers and provide unique value. But developing an app also requires significant time and financial investment.
So how do you know if a mobile app is right for your business?
I recently had Lindsey Witmer Collins, founder of app development agency WLCM Studio, join me on the Tech Your Business podcast. Lindsey has over 10 years of experience building more than 100 custom apps for businesses of all sizes.
In this episode, Lindsey shares:
- Key factors to consider when deciding if your business needs an app
- Examples of businesses that have successfully leveraged apps
- An overview of the full app development process
- Average costs to build an app
- How AI can improve code quality and efficiency
Key Takeaways:
- First evaluate if your business goals can be met through a third-party app. Custom development may not be needed.
- Apps are best for businesses that need a highly customized and branded experience.
- Development costs can range from $75k on the low end to $1 million+ for complex enterprise apps.
- The process involves discovery, designing wireframes, visual mockups, estimating, development, testing, and launch.
- AI can help generate code and enforce best practices, but cannot replace human strategic thinking.
Whether you’re ready to build an app today or just exploring the possibility, Lindsey offers fantastic insights for business owners.
Be sure to listen to the full episode for all the details! And let me know if you have any other questions about leveraging technology in your business.
Lindsey Collins is the founder of WLCM, a full-service app development agency based in San Francisco. She is an entrepreneur and software architect with over a decade of experience building successful mobile and web apps for clients ranging from startups to major companies. Under Lindsey’s leadership, WLCM’s apps have been featured by Apple, Fast Company, and major publications. The agency has worked on over 100 apps and was recently named one of the fastest-growing companies in the San Francisco Bay Area.
Links mentioned:
Some apps by WLCM:
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