#61. Stay out of spam with the new Gmail/Yahoo bulk sender rules

Published in Tech your Business Podcast by Content Team
Gmail/Yahoo bulk sender requirements

#61. Gmail/Yahoo just changed Bulk sender requirements – find out how to keep your emails out of Spam Tech Your Business

Starting on the First of this Month (February 2024), the largest email providers require you make some changes if you want your bulk emails to get delivered to their servers: Some of these changes are: – Making it possible for subscribers to unsubscribe with one click even if they haven't opened the email – Sending these emails from your own website address – not gmail.com or yahoo.com – Modifying your settings to confirm that you are the one sending these emails (SPF, DKIM, DMARC – these are all explained) – Ensuring that less than 3 people report you as spam out of every 1000 emails you send (0.3% spam rate)! This episode explains these changes in the simplest terms, why they are important and how you can implement them. Gmail Announcement: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/ Yahoo Announcement: https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam Google Postmaster tools https://gmail.com/postmaster/ One Click Unsubscribe Include both of these headers in outgoing messages: List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <https://example.com/unsubscribe/example> When a recipient unsubscribes using one-click, you receive this POST request: POST /unsubscribe/example HTTP/1.1 Host: example.com Content-Type: application/x-www-form-urlencoded Content-Length: 26 List-Unsubscribe=One-Click Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠ to share and get solutions to the biggest Tech Challenges in your business! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://web.facebook.com/groups/360336207849530⁠⁠⁠⁠⁠⁠⁠⁠⁠ Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

Are you a business owner who relies on email marketing to reach your customers? If so, you’ve likely heard about the recent changes to the Gmail/Yahoo bulk sender requirements. These changes could have a big impact on your ability to get your emails delivered to your customers’ inboxes instead of their spam folders.

But don’t worry – our latest podcast episode breaks down exactly what you need to know and do to keep your emails out of spam. In this episode, our host explains the new requirements in simple, easy-to-understand language. No confusing tech jargon here!

You’ll learn about things like:

– Why you need to use a custom domain for sending emails (not a free Gmail or Yahoo address)
– How to keep spam complaints low so your sender reputation stays strong
– The importance of having a one-click unsubscribe option in every email
– Sending emails over a secure, encrypted connection
– Authenticating your emails with SPF, DKIM and DMARC records

By the end of this episode, you’ll have a clear checklist of actions to take to ensure your email marketing stays effective at reaching your customers.

Don’t risk your important emails landing in spam folders and never being seen. Take 30 minutes to listen to this episode now and protect your email deliverability. Your customers and your business will thank you!

Click here to listen to “Episode 61: How to Keep Your Emails Out of Spam with the New Gmail/Yahoo Bulk Sender Requirements” now. And be sure to subscribe to the Tech Your Business Podcast for more helpful episodes like this.

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