In this information-packed episode, host Peter Banigo covers the best platforms and strategies for advertising your business online effectively in 2024. With online advertising evolving rapidly, it's crucial to stay up-to-date on the latest trends and opportunities. Here are some key takeaways from the episode: • Benefits of Online Advertising: Targeted reach, cost-effectiveness, measurable results, quick deployment, and insightful data analysis. • Understanding Your Target Audience: Defining your ideal customer profile based on demographics, interests, online behavior to choose the right ad platforms. • Popular Online Ad Platforms in 2024: – Search Engine Ads (Google, Bing): Reach high-intent customers – Social Media Ads (Facebook/Meta, Instagram, Twitter/X, LinkedIn): Leverage audience targeting and creativity – Display Ads (Google Display Network): Advertise on websites and apps – TikTok Ads: Tap into viral trends and younger audiences – Online Forums: Niche, high-engagement communities • Choosing the Right Channels: Based on your business type (B2C, B2B, ecommerce, local), audience, and marketing goals. • Measuring Success: Track clicks, impressions, conversions, cost per acquisition, and return on ad spend. Continuously test and optimize. Tune in now to learn where is best to advertise your business online in 2024! Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

Are you a busy marketing agency owner or solopreneur spending days each month creating client reports? Learn how to save time and impress your clients with streamlined reporting in this insightful Tech Your Business podcast episode. Guest Phillip Hughes, co-founder of Elementary Analytics, shares his journey from frustrated marketer to building an analytics tool that consolidates data from multiple platforms into user-friendly dashboards. Discover how agencies are creating comprehensive reports in just 60 seconds, giving them more time to focus on delivering great results. In this episode, you'll learn: – Common reporting challenges facing marketing agencies – Key metrics to include for meaningful, action-oriented reports – How to securely and efficiently pull data from Google Analytics, Facebook Ads, and more – Strategies to uncover valuable insights from your marketing data – The role of AI in enhancing analytics without compromising your business Tune in now and take the first step towards saving countless hours on marketing reports! Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠ to share and get solutions to the biggest Tech Challenges in your business! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://web.facebook.com/groups/360336207849530⁠⁠⁠⁠⁠⁠⁠⁠⁠ Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

Starting on the First of this Month (February 2024), the largest email providers require you make some changes if you want your bulk emails to get delivered to their servers: Some of these changes are: – Making it possible for subscribers to unsubscribe with one click even if they haven't opened the email – Sending these emails from your own website address – not gmail.com or yahoo.com – Modifying your settings to confirm that you are the one sending these emails (SPF, DKIM, DMARC – these are all explained) – Ensuring that less than 3 people report you as spam out of every 1000 emails you send (0.3% spam rate)! This episode explains these changes in the simplest terms, why they are important and how you can implement them. Gmail Announcement: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/ Yahoo Announcement: https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam Google Postmaster tools https://gmail.com/postmaster/ One Click Unsubscribe Include both of these headers in outgoing messages: List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <https://example.com/unsubscribe/example> When a recipient unsubscribes using one-click, you receive this POST request: POST /unsubscribe/example HTTP/1.1 Host: example.com Content-Type: application/x-www-form-urlencoded Content-Length: 26 List-Unsubscribe=One-Click Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠ to share and get solutions to the biggest Tech Challenges in your business! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://web.facebook.com/groups/360336207849530⁠⁠⁠⁠⁠⁠⁠⁠⁠ Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

Watch out! Scammers are hijacking bank accounts with a terrifyingly clever new tactic – spoofing the legitimate phone numbers of banks to appear like they're really calling you. In this critical episode, you'll learn exactly how these fraudsters are using "number spoofing" technology to impersonate bank fraud departments and trick people into handing over passwords, security answers, and one-time codes to drain funds. Peter breaks down the step-by-step playbook criminals use, including: ✅ Exploiting personal data from breaches to establish credibility ✅ Faking urgency to bypass logical thinking ✅ Requesting account logins under the guise of "protecting" you ✅ Offering to send couriers to collect cash/cards for "safekeeping" You'll quickly identify the key red flags to watch for, like: 🚩 Your bank claiming they need your credentials 🚩 Demands for immediate action without verification 🚩 Requests for private info a real bank would never ask for 🚩 Calls from numbers mimicking your bank's phone line More importantly, Peter reveals the proven ways to shut down these scams, protect your hard-earned money, and avoid becoming the next victim, such as: ✅ Never sharing personal/login details with any caller ✅ Monitoring accounts regularly for suspicious activity ✅ Using multi-factor authentication beyond just passwords ✅ Calling your bank directly using trusted numbers Don't let sophisticated number spoofing scammers hijack your accounts and life savings! Stay ahead of these evolving bank impersonation tactics by watching this episode now. Defend your finances with these critical tips before it's too late. The cost of missing this warning could be devastating. Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠ to share and get solutions to the biggest Tech Challenges in your business! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://web.facebook.com/groups/360336207849530⁠⁠⁠⁠⁠⁠⁠⁠⁠ Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together. #bankscams #accounthijacking #numberspoofing #bankfraud #identitytheft #financialfraud #bankingsecurity #bankimpersonation