{"id":1123,"date":"2023-07-27T10:57:00","date_gmt":"2023-07-27T09:57:00","guid":{"rendered":"https:\/\/targetict.co.uk\/blog\/?p=1123"},"modified":"2023-08-10T08:00:30","modified_gmt":"2023-08-10T07:00:30","slug":"12-lindsey-witmer-collins-should-your-business-build-a-mobile-app-crucial-insights-from-an-expert","status":"publish","type":"post","link":"https:\/\/targetict.co.uk\/blog\/12-lindsey-witmer-collins-should-your-business-build-a-mobile-app-crucial-insights-from-an-expert.html","title":{"rendered":"#12. Lindsey Witmer Collins &#8211; Should Your Business Build a Mobile App? Crucial Insights from an Expert"},"content":{"rendered":"\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https:\/\/anchor.fm\/s\/82b03c7c\/podcast\/rss\">https:\/\/anchor.fm\/s\/82b03c7c\/podcast\/rss<\/a>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Many businesses today are wondering if they should invest in building a mobile app. Apps can provide a great opportunity to engage with customers and provide unique value. But developing an app also requires significant time and financial investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how do you know if a mobile app is right for your business?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I recently had <a href=\"https:\/\/www.lindseywcollins.com\/\">Lindsey Witmer Collins<\/a>, founder of app development agency <a href=\"https:\/\/wlcm.studio\">WLCM Studio<\/a>, join me on the Tech Your Business podcast. Lindsey has over 10 years of experience building more than 100 custom apps for businesses of all sizes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode, Lindsey shares:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key factors to consider when deciding if your business needs an app<\/li>\n\n\n\n<li>Examples of businesses that have successfully leveraged apps<\/li>\n\n\n\n<li>An overview of the full app development process<\/li>\n\n\n\n<li>Average costs to build an app<\/li>\n\n\n\n<li>How AI can improve code quality and efficiency<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First evaluate if your business goals can be met through a third-party app. Custom development may not be needed.<\/li>\n\n\n\n<li>Apps are best for businesses that need a highly customized and branded experience.<\/li>\n\n\n\n<li>Development costs can range from $75k on the low end to $1 million+ for complex enterprise apps.<\/li>\n\n\n\n<li>The process involves discovery, designing wireframes, visual mockups, estimating, development, testing, and launch.<\/li>\n\n\n\n<li>AI can help generate code and enforce best practices, but cannot replace human strategic thinking.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re ready to build an app today or just exploring the possibility, Lindsey offers fantastic insights for business owners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to listen to the full episode for all the details! And let me know if you have any other questions about leveraging technology in your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lindsey Collins is the founder of WLCM, a full-service app development agency based in San Francisco. She is an entrepreneur and software architect with over a decade of experience building successful mobile and web apps for clients ranging from startups to major companies. Under Lindsey&#8217;s leadership, WLCM&#8217;s apps have been featured by Apple, Fast Company, and major publications. The agency has worked on over 100 apps and was recently named one of the fastest-growing companies in the San Francisco Bay Area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Links mentioned:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wlcm.studio\/ios-android-web-app-developer-free-guide\" rel=\"nofollow\">Download the Free Guide<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wlcm.studio\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WLCM Studio<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lindseywcollins.com\/\" rel=\"nofollow\">Lindsey&#8217;s Personal Website<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/lindseywitmercollins\" rel=\"nofollow\">Lindsey&#8217;s LinkedIn<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some apps by WLCM:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.heavilymeditatedapp.com\/\" rel=\"nofollow\">Heavily Meditated<\/a><br><a href=\"https:\/\/hellobrella.com\/get-the-app\/\" rel=\"nofollow\">Brella<\/a><br><a href=\"https:\/\/wlcm.studio\/mobile-app-portfolio\/heymama-ios-android-web-app-development\" rel=\"nofollow\">Hey Mom<\/a><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[168],"tags":[382],"class_list":["post-1123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-your-business-podcast","tag-techyourbusiness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tech your Business Podcast #12. 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These days, I just pick my cell phone and I'm\u2026","rel":"","context":"In &quot;Tech your Business Podcast&quot;","block_context":{"text":"Tech your Business Podcast","link":"https:\/\/targetict.co.uk\/blog\/category\/tech-your-business-podcast"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2022\/09\/tech-your-business.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2022\/09\/tech-your-business.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2022\/09\/tech-your-business.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2022\/09\/tech-your-business.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1365,"url":"https:\/\/targetict.co.uk\/blog\/founder-featured-on-the-unnoticed-entrepreneur-podcast.html","url_meta":{"origin":1123,"position":5},"title":"Founder featured on &#8220;The Unnoticed Entrepreneur&#8221; Podcast","author":"Content Team","date":"25th April 2024","format":false,"excerpt":"Target ICT's founder Peter Banigo was recently a featured guest on the popular podcast \"The UnNoticed Entrepreneur\" hosted by Jim James. 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