{"id":1220,"date":"2023-08-03T10:52:42","date_gmt":"2023-08-03T09:52:42","guid":{"rendered":"https:\/\/targetict.co.uk\/blog\/?p=1220"},"modified":"2023-08-10T08:01:32","modified_gmt":"2023-08-10T07:01:32","slug":"13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum","status":"publish","type":"post","link":"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html","title":{"rendered":"#13. How Jenae Goodin Built a Universal Shopping Cart as a Tech-Adjacent Mum"},"content":{"rendered":"\n<a class=\"wp-block-jetpack-podcast-player jetpack-podcast-player__direct-link\" href=\"https:\/\/anchor.fm\/s\/82b03c7c\/podcast\/rss\">https:\/\/anchor.fm\/s\/82b03c7c\/podcast\/rss<\/a>\n\n\n\n<!--more-->\n\n\n\n<p>Jenae Goodin had a problem. As a busy mom shopping for her family, she was tired of the hassle of keeping track of items in various online shopping carts across different websites. There had to be an easier way.<\/p>\n\n\n\n<p>So Jenae took matters into her own hands and created Big Ass Bag, a Google Chrome extension that allows you to save items from any online store into one centralized shopping bag. No more keeping dozens of tabs open or trying to remember which item is in which shopping cart.<\/p>\n\n\n\n<p>In this episode of the <a href=\"https:\/\/techyourbusinesspodcast.com\">Tech Your Business podcast<\/a>, Jenae shares the story behind Big Ass Bag and her journey from project manager to startup founder.<\/p>\n\n\n\n<p><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The &#8220;a-ha moment&#8221; that sparked the idea for Big Ass Bag while holiday shopping for her daughter<\/li>\n\n\n\n<li>Bootstrapping the initial product with a $5k grant and learning to start small with an MVP<\/li>\n\n\n\n<li>Embracing AI technology like ChatGPT to help streamline certain processes<\/li>\n\n\n\n<li>The importance of building community around your product or service<\/li>\n\n\n\n<li>Tips for promoting your business through social media and creating engaging content around your founder journey<\/li>\n\n\n\n<li>Why it helps to have an outside perspective when solving problems<\/li>\n<\/ul>\n\n\n\n<p>Whether you&#8217;re a parent wrangling school supply lists or an avid online shopper, you&#8217;ll come away inspired by Jenae&#8217;s persistence in building a solution to her own shopping frustrations. Tune in to hear how she went from idea to startup success.<\/p>\n\n\n\n<p>Jenae Goodin is a visionary entrepreneur and the founder and CEO of Big Ass Bag, a universal online shopping cart. Inspired to develop this solution in December 2021 while holiday shopping for her daughter, Jenae leveraged her impressive background in IT and startups to tackle a common pain point for online shoppers.<\/p>\n\n\n\n<p>With five years of experience working alongside the CIO and transforming academic research into startups, Jenae cultivated extensive knowledge in tech and business. Thanks to her relentless passion, Big Ass Bag has raised over $200k in pre-seed funding and is poised to disrupt e-commerce.<\/p>\n\n\n\n<p>A proud Oklahoma native, Jenae attended the University of Tulsa and University of Oklahoma. When she&#8217;s not leading her company, she enjoys the outdoors with family. Jenae is committed to empowering women in tech and an inspiration to all. <\/p>\n\n\n\n<p><strong>Links Mentioned<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/bigassbag.com\">\u2060Big Ass Bag.com\u2060<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/instagram.com\/bab_shopping\">\u2060BAB Instagram\u2060<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCSUEtLNzWGp7eolRYHpY-CA \">\u2060YouTube\u2060<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.tiktok.com\/@jenaejenesaisquoi\">\u2060TikTok\u2060<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/jenaejenesaisquoi\/\">\u2060Jenae&#8217;s Instagram\u2060<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[168],"tags":[],"class_list":["post-1220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-your-business-podcast"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tech your Business Podcast #13. How Jenae Goodin Built a Universal Shopping Cart as a Tech-Adjacent Mum<\/title>\n<meta name=\"description\" content=\"Listen to the story behind Big Ass Bag, a universal online shopping cart that solves a common pain point for busy moms and savvy shoppers. Founder Jenae Goodin shares how her holiday shopping headache sparked a business idea, embracing AI, building community, and promoting authentically.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#13. How Jenae Goodin Built a Universal Shopping Cart as a Tech-Adjacent Mum\" \/>\n<meta property=\"og:description\" content=\"Listen to the story behind Big Ass Bag, a universal online shopping cart that solves a common pain point for busy moms and savvy shoppers. Founder Jenae Goodin shares how her holiday shopping headache sparked a business idea, embracing AI, building community, and promoting authentically.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Target ICT Ltd\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/targetict\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-03T09:52:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T07:01:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/07\/Jenae.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Content Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@targetict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Content Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tech your Business Podcast #13. How Jenae Goodin Built a Universal Shopping Cart as a Tech-Adjacent Mum","description":"Listen to the story behind Big Ass Bag, a universal online shopping cart that solves a common pain point for busy moms and savvy shoppers. Founder Jenae Goodin shares how her holiday shopping headache sparked a business idea, embracing AI, building community, and promoting authentically.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html","og_locale":"en_GB","og_type":"article","og_title":"#13. How Jenae Goodin Built a Universal Shopping Cart as a Tech-Adjacent Mum","og_description":"Listen to the story behind Big Ass Bag, a universal online shopping cart that solves a common pain point for busy moms and savvy shoppers. Founder Jenae Goodin shares how her holiday shopping headache sparked a business idea, embracing AI, building community, and promoting authentically.","og_url":"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html","og_site_name":"Blog - Target ICT Ltd","article_author":"https:\/\/facebook.com\/targetict","article_published_time":"2023-08-03T09:52:42+00:00","article_modified_time":"2023-08-10T07:01:32+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/07\/Jenae.png","type":"image\/png"}],"author":"Content Team","twitter_card":"summary_large_image","twitter_creator":"@targetict","twitter_misc":{"Written by":"Content Team","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html","url":"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html","name":"Tech your Business Podcast #13. How Jenae Goodin Built a Universal Shopping Cart as a Tech-Adjacent Mum","isPartOf":{"@id":"https:\/\/targetict.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html#primaryimage"},"image":{"@id":"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html#primaryimage"},"thumbnailUrl":"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/07\/Jenae.png","datePublished":"2023-08-03T09:52:42+00:00","dateModified":"2023-08-10T07:01:32+00:00","author":{"@id":"https:\/\/targetict.co.uk\/blog\/#\/schema\/person\/1283a50e1a5fc8a1ff6946640404b76b"},"description":"Listen to the story behind Big Ass Bag, a universal online shopping cart that solves a common pain point for busy moms and savvy shoppers. Founder Jenae Goodin shares how her holiday shopping headache sparked a business idea, embracing AI, building community, and promoting authentically.","breadcrumb":{"@id":"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html#primaryimage","url":"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/07\/Jenae.png","contentUrl":"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/07\/Jenae.png","width":800,"height":450,"caption":"Tech your Business Podcast Jenae Goodin"},{"@type":"BreadcrumbList","@id":"https:\/\/targetict.co.uk\/blog\/13-how-jenae-goodin-built-a-universal-shopping-cart-as-a-tech-adjacent-mum.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/targetict.co.uk\/blog"},{"@type":"ListItem","position":2,"name":"#13. How Jenae Goodin Built a Universal Shopping Cart as a Tech-Adjacent Mum"}]},{"@type":"WebSite","@id":"https:\/\/targetict.co.uk\/blog\/#website","url":"https:\/\/targetict.co.uk\/blog\/","name":"Blog - Target ICT Ltd","description":"Our Latest Articles","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/targetict.co.uk\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/targetict.co.uk\/blog\/#\/schema\/person\/1283a50e1a5fc8a1ff6946640404b76b","name":"Content Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/targetict.co.uk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/58b50ad253fa5d4d8768740e8b0530d0?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58b50ad253fa5d4d8768740e8b0530d0?s=96&r=g","caption":"Content Team"},"sameAs":["https:\/\/targetict.co.uk","https:\/\/facebook.com\/targetict","https:\/\/instagram.com\/targetict","https:\/\/x.com\/targetict","https:\/\/www.youtube.com\/channel\/UCXHSIBb0zQxQaPLdJkGILpw"],"url":"https:\/\/targetict.co.uk\/blog\/author\/writer"}]}},"jetpack_featured_media_url":"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/07\/Jenae.png","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1220"}],"collection":[{"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1220"}],"version-history":[{"count":3,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1220\/revisions"}],"predecessor-version":[{"id":1234,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1220\/revisions\/1234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/media\/1222"}],"wp:attachment":[{"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}