{"id":1390,"date":"2024-05-16T14:15:05","date_gmt":"2024-05-16T13:15:05","guid":{"rendered":"https:\/\/targetict.co.uk\/blog\/?p=1390"},"modified":"2024-05-12T08:53:15","modified_gmt":"2024-05-12T07:53:15","slug":"71-why-selling-discounted-products-as-lead-magnets-wins","status":"publish","type":"post","link":"https:\/\/targetict.co.uk\/blog\/71-why-selling-discounted-products-as-lead-magnets-wins.html","title":{"rendered":"#71. Why Selling Discounted Products as Lead Magnets Wins"},"content":{"rendered":"\nhttps:\/\/anchor.fm\/s\/82b03c7c\/podcast\/rss<\/a>\n\n\n\n\n\n\n\n

If you’ve been giving away free ebooks, checklists or other opt-in incentives to generate leads, you’ll want to listen to the latest Tech Your Business podcast<\/a> episode. Host Peter Banigo makes a compelling case for ditching free lead magnets in favor of selling discounted products instead.

In this thought-provoking episode, Peter draws from his own testing and experience to outline the significant drawbacks of relying solely on free lead magnets, including:

– Lower conversion rates of freebie optins to paid customers
– Attracting a high proportion of “tire kickers” not serious buyers
– No immediate revenue to offset lead generation costs
– Many freebie seekers just want to piece together free info, not invest in solutions

He then presents a more effective alternative – selling a heavily discounted version of your core product or service as the initial lead magnet.

The benefits? Offering a discount qualifies buyers willing to spend money upfront, enhances perceived value, generates revenue from day one, and makes it far easier to ascend those customers into your higher-ticket offers.

Peter provides clear guidance on identifying the ideal type of discount offer, such as pricing it under $30 from an original $100+ value. This creates an irresistible no-brainer deal that pulls in higher-intent leads primed for monetization.

But he doesn’t stop there. This value-packed episode also covers:

– Long-term benefits of the discount model like better lead quality and conversions
– Tactics for boosting average order values like order bumps and upsells
– Tips for smooth implementation such as testing prices and bundling extras

Tune in now to discover if this counterintuitive approach could be the key to transforming your marketing funnel’s performance. As always, plenty of actionable advice and real-world examples from Peter’s own experience.

Ready to ditch the freebies and start testing discounted offers as lead magnets? Hit play on the latest Tech Your Business podcast!<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[168],"tags":[],"class_list":["post-1390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-your-business-podcast"],"jetpack_publicize_connections":[],"yoast_head":"\n#71. Why Selling Discounted Products as Lead Magnets Wins - Blog - Target ICT Ltd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/targetict.co.uk\/blog\/71-why-selling-discounted-products-as-lead-magnets-wins.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#71. 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