{"id":835,"date":"2023-08-21T10:15:00","date_gmt":"2023-08-21T09:15:00","guid":{"rendered":"https:\/\/targetict.co.uk\/blog\/?p=835"},"modified":"2023-07-30T11:49:49","modified_gmt":"2023-07-30T10:49:49","slug":"how-email-marketing-automation-can-help-you-focus-on-your-core-business","status":"publish","type":"post","link":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html","title":{"rendered":"How Email Marketing Automation Can Help You Focus on Your Core Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For small business owners, marketing activities like email can be extremely time-consuming. Creating and sending effective email campaigns, nurturing leads, and analyzing results takes hours every week. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Business owners often have to sacrifice focus on core functions like product development, customer service, and operations to handle marketing themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing automation provides a powerful solution to free up your time as a small business owner. Automation platforms allow you to set up templates, workflows and campaigns once. Emails are then triggered and deployed automatically based on subscriber actions. The technology handles the time-intensive process of sending and optimizing emails so you can get back to higher-value work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll explore how email marketing automation dramatically reduces the time you need to spend on email campaigns. It enables more effective marketing so you can concentrate on your core business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Email Marketing Automation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging email marketing automation provides the following time-saving benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saves Time Creating Emails &#8211; Pre-designed templates, drag-and-drop editors, and pre-written content blocks greatly reduce email creation time.<\/li>\n\n\n\n<li>Focus on High-Value Work &#8211; Automation reduces time spent on repetitive email tasks so you can focus on high-impact business activities.<\/li>\n\n\n\n<li>Improves Deliverability &#8211; Built-in deliverability features like sender authentication increase inbox placement for higher open rates.<\/li>\n\n\n\n<li>Provides Data Insights &#8211; Detailed analytics on email performance identifies optimization opportunities to boost results.<\/li>\n\n\n\n<li>Enables Personalization &#8211; Use segmentation and customer data to tailor content and send targeted, personalized messages driving engagement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Automation handles the busywork so you can allocate time to business-moving initiatives rather than email production and sending. Plus it generates the data you need to further optimize marketing effectiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Features of Automation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing automation platforms come packed with capabilities that streamline your processes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email Templates &#8211; Professionally designed templates make campaign creation easy. Just plug in your content.<\/li>\n\n\n\n<li>Segmentation &#8211; Send targeted emails by automatically filtering contacts into segments.<\/li>\n\n\n\n<li>Lead Scoring &#8211; Score leads based on behaviors to identify sales-ready contacts.<\/li>\n\n\n\n<li>Lead Nurturing &#8211; Automatically send series of emails to nurture prospects to conversion.<\/li>\n\n\n\n<li>Lifecycle Campaigns &#8211; Set up automated campaigns mapped to the customer lifecycle.<\/li>\n\n\n\n<li>Email Scheduling &#8211; Schedule sending times and cadences for optimal deliverability.<\/li>\n\n\n\n<li>Reporting &#8211; Detailed analytics on opens, clicks, unsubscribes, and conversions to optimize campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These powerful features reduce the workload associated with effective email marketing and maximize your results. The right automation platform will have the functionality you need built-in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for getting started<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Follow these best practices when implementing email automation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audit Your Lists &#8211; Review your contacts and segment them into targeted lists for campaigns. Remove inactive subscribers.<\/li>\n\n\n\n<li>Integrate Other Systems &#8211; Connect your email platform with your CRM, e-commerce store, and other systems to sync data.<\/li>\n\n\n\n<li>Build Lifecycle Workflows &#8211; Create multi-email journeys matched to the typical lifecycle of your customers.<\/li>\n\n\n\n<li>Develop Templates &#8211; Design reusable templates for campaigns, announcements, promotions, etc.<\/li>\n\n\n\n<li>Create and Test Campaigns &#8211; Set up initial campaigns for different segments and test send to groups before full deployment.<\/li>\n\n\n\n<li>Analyze and Optimize &#8211; Use opens, click-through, and conversion analytics to continuously improve campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Moving to automation is easy when you start with simple campaigns focused on high-value segments. Test rigorously before launch and let data guide your optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing automation enables more effective campaigns while dramatically reducing the time you need to spend on email. Key benefits include increased deliverability, actionable insights, and highly personalized messaging using robust segmentation capabilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The technology handles time-consuming tasks like sending, lead nurturing workflows, and reporting automatically based on parameters you set. This allows small business owners to reallocate time to core business activities for greater impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you find email marketing taking too much of your time as a business owner, explore leveraging automation. The time savings and performance gains are immense. Try out some top platforms to experience the benefits first-hand. Email automation allows you to reach audiences with the right messaging while focusing your energy on the highest-value initiatives for your growing business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For small business owners, marketing activities like email can be extremely time-consuming. Creating and sending effective email campaigns, nurturing leads, and analyzing results takes hours every week.<\/p>\n","protected":false},"author":1,"featured_media":1208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[23],"tags":[],"class_list":["post-835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Email Marketing Automation Can Help You Focus on Your Core Business - Blog - Target ICT Ltd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Email Marketing Automation Can Help You Focus on Your Core Business\" \/>\n<meta property=\"og:description\" content=\"For small business owners, marketing activities like email can be extremely time-consuming. Creating and sending effective email campaigns, nurturing leads, and analyzing results takes hours every week.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Target ICT Ltd\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/targetict\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-21T09:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/08\/automate-email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Content Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@targetict\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Content Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Email Marketing Automation Can Help You Focus on Your Core Business - Blog - Target ICT Ltd","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html","og_locale":"en_GB","og_type":"article","og_title":"How Email Marketing Automation Can Help You Focus on Your Core Business","og_description":"For small business owners, marketing activities like email can be extremely time-consuming. Creating and sending effective email campaigns, nurturing leads, and analyzing results takes hours every week.","og_url":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html","og_site_name":"Blog - Target ICT Ltd","article_author":"https:\/\/facebook.com\/targetict","article_published_time":"2023-08-21T09:15:00+00:00","og_image":[{"width":800,"height":420,"url":"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/08\/automate-email.png","type":"image\/png"}],"author":"Content Team","twitter_card":"summary_large_image","twitter_creator":"@targetict","twitter_misc":{"Written by":"Content Team","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html#article","isPartOf":{"@id":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html"},"author":{"name":"Content Team","@id":"https:\/\/targetict.co.uk\/blog\/#\/schema\/person\/1283a50e1a5fc8a1ff6946640404b76b"},"headline":"How Email Marketing Automation Can Help You Focus on Your Core Business","datePublished":"2023-08-21T09:15:00+00:00","mainEntityOfPage":{"@id":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html"},"wordCount":673,"commentCount":1,"image":{"@id":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html#primaryimage"},"thumbnailUrl":"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/08\/automate-email.png","articleSection":["Business"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html","url":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html","name":"How Email Marketing Automation Can Help You Focus on Your Core Business - Blog - Target ICT Ltd","isPartOf":{"@id":"https:\/\/targetict.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html#primaryimage"},"image":{"@id":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html#primaryimage"},"thumbnailUrl":"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/08\/automate-email.png","datePublished":"2023-08-21T09:15:00+00:00","author":{"@id":"https:\/\/targetict.co.uk\/blog\/#\/schema\/person\/1283a50e1a5fc8a1ff6946640404b76b"},"breadcrumb":{"@id":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html#primaryimage","url":"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/08\/automate-email.png","contentUrl":"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/08\/automate-email.png","width":800,"height":420,"caption":"How Email Marketing Automation Can Help You Focus on Your Core Business"},{"@type":"BreadcrumbList","@id":"https:\/\/targetict.co.uk\/blog\/how-email-marketing-automation-can-help-you-focus-on-your-core-business.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/targetict.co.uk\/blog"},{"@type":"ListItem","position":2,"name":"How Email Marketing Automation Can Help You Focus on Your Core Business"}]},{"@type":"WebSite","@id":"https:\/\/targetict.co.uk\/blog\/#website","url":"https:\/\/targetict.co.uk\/blog\/","name":"Blog - Target ICT Ltd","description":"Our Latest Articles","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/targetict.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/targetict.co.uk\/blog\/#\/schema\/person\/1283a50e1a5fc8a1ff6946640404b76b","name":"Content Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/15c579275b1a672401ac13ca36c1c257de5a4ac6298225b160820e156e0665d5?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/15c579275b1a672401ac13ca36c1c257de5a4ac6298225b160820e156e0665d5?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15c579275b1a672401ac13ca36c1c257de5a4ac6298225b160820e156e0665d5?s=96&r=g","caption":"Content Team"},"sameAs":["https:\/\/targetict.co.uk","https:\/\/facebook.com\/targetict","https:\/\/instagram.com\/targetict","https:\/\/x.com\/targetict","https:\/\/www.youtube.com\/channel\/UCXHSIBb0zQxQaPLdJkGILpw"],"url":"https:\/\/targetict.co.uk\/blog\/author\/writer"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/08\/automate-email.png","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1604,"url":"https:\/\/targetict.co.uk\/blog\/the-real-cost-of-diy-digital-marketing-in-2025.html","url_meta":{"origin":835,"position":0},"title":"The Real Cost of DIY Digital Marketing in 2025","author":"EA Target ICT","date":"13th February 2025","format":false,"excerpt":"In recent years, DIY digital marketing has become increasingly popular. With tools like Canva, Hootsuite, and Mailchimp, businesses can now create campaigns, manage social media, and send emails without needing a professional. For many, the appeal is clear: it\u2019s cost-effective, gives you full control, and seems easy to manage. But\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/targetict.co.uk\/blog\/category\/business"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Blog-Banner-for-Website-Content-3.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Blog-Banner-for-Website-Content-3.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Blog-Banner-for-Website-Content-3.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Blog-Banner-for-Website-Content-3.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Blog-Banner-for-Website-Content-3.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2025\/02\/Blog-Banner-for-Website-Content-3.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":742,"url":"https:\/\/targetict.co.uk\/blog\/10-free-ai-automation-tools-to-help-your-business-save-money.html","url_meta":{"origin":835,"position":1},"title":"10 free AI automation tools to help your business save money","author":"Content Team","date":"13th February 2023","format":false,"excerpt":"AI has been the craze everywhere in the tech world with the release of Chat GPT which you might have heard of already. With the economic uncertainty these days, the priority of most businesses is to save as much cash as possible and that's what this post aims to help\u2026","rel":"","context":"In &quot;Artificial Intelligence (A.I.)&quot;","block_context":{"text":"Artificial Intelligence (A.I.)","link":"https:\/\/targetict.co.uk\/blog\/category\/artificial-intelligence-a-i"},"img":{"alt_text":"free ai automation tools","src":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/02\/free_ai_automation_tools.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/02\/free_ai_automation_tools.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/02\/free_ai_automation_tools.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/02\/free_ai_automation_tools.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1285,"url":"https:\/\/targetict.co.uk\/blog\/recession-proofing-your-business-with-technology-our-feature-on-wyzecast.html","url_meta":{"origin":835,"position":2},"title":"Recession-Proofing Your Business with Technology &#8211; Our feature on Wyzecast","author":"Content Team","date":"29th February 2024","format":false,"excerpt":"In a recent interview on the WyzeCast podcast with host Melanie McSally, our founder, Peter had the opportunity to discuss how businesses can leverage technology to drive growth and stay competitive, even during times of economic uncertainty. We explored the common roadblocks that hold business owners back from adopting new\u2026","rel":"","context":"In &quot;News\/Media&quot;","block_context":{"text":"News\/Media","link":"https:\/\/targetict.co.uk\/blog\/category\/news-media"},"img":{"alt_text":"Recession-Proofing Your Business with Technology - Peter Banigo of Target ICT Ltd feature on Wyzecast","src":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2024\/02\/peter-banigo-of-target-ict-ltd-on-the-wyzecast.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2024\/02\/peter-banigo-of-target-ict-ltd-on-the-wyzecast.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2024\/02\/peter-banigo-of-target-ict-ltd-on-the-wyzecast.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2024\/02\/peter-banigo-of-target-ict-ltd-on-the-wyzecast.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":911,"url":"https:\/\/targetict.co.uk\/blog\/unlock-explosive-business-growth-with-ai.html","url_meta":{"origin":835,"position":3},"title":"Unlock Explosive Business Growth with AI","author":"Content Team","date":"22nd May 2023","format":false,"excerpt":"Business growth with AI is changing the game for small businesses everywhere! If you remember before computers and the internet became rampant, communication and simple tasks took a whole lot of time and resources. AI, or Artificial Intelligence, is making it easier for small businesses like yours to run smoother,\u2026","rel":"","context":"In &quot;Artificial Intelligence (A.I.)&quot;","block_context":{"text":"Artificial Intelligence (A.I.)","link":"https:\/\/targetict.co.uk\/blog\/category\/artificial-intelligence-a-i"},"img":{"alt_text":"Business Growth with AI","src":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/05\/unlock-business-growth-with-ai.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/05\/unlock-business-growth-with-ai.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/05\/unlock-business-growth-with-ai.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/05\/unlock-business-growth-with-ai.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":983,"url":"https:\/\/targetict.co.uk\/blog\/7-digital-marketing-leveraging-social-media-and-content-marketing-to-drive-business-growth.html","url_meta":{"origin":835,"position":4},"title":"#7. Digital Marketing: Leveraging Social Media and Content Marketing to Drive Business Growth","author":"Content Team","date":"25th May 2023","format":false,"excerpt":"https:\/\/anchor.fm\/s\/82b03c7c\/podcast\/rss Digital marketing is now a vital factor in business growth in today's digital environment. Particularly, social media and content marketing have established themselves as potent resources for connecting with and engaging your target audience. We'll look at the ideas and tactics you need to use content marketing and social\u2026","rel":"","context":"In &quot;Tech your Business Podcast&quot;","block_context":{"text":"Tech your Business Podcast","link":"https:\/\/targetict.co.uk\/blog\/category\/tech-your-business-podcast"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/05\/tech-your-business-episode-7.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/05\/tech-your-business-episode-7.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/05\/tech-your-business-episode-7.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2023\/05\/tech-your-business-episode-7.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":405,"url":"https:\/\/targetict.co.uk\/blog\/27-ways-to-increase-website-traffic-get-more-prospects.html","url_meta":{"origin":835,"position":5},"title":"27 ways to increase website traffic &#038; get more prospects!","author":"Content Team","date":"17th May 2021","format":false,"excerpt":"How to increase website traffic is one concern for many business owners as having a website is one thing, having a website which generates profits for your business is a whole different kettle of fish. One reason why a lot of Businesses don't see a reason to get or maintain\u2026","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/targetict.co.uk\/blog\/category\/business"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2021\/05\/increase-website-traffic-in-27-ways.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2021\/05\/increase-website-traffic-in-27-ways.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2021\/05\/increase-website-traffic-in-27-ways.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/targetict.co.uk\/blog\/wp-content\/uploads\/2021\/05\/increase-website-traffic-in-27-ways.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/posts\/835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":5,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"predecessor-version":[{"id":1206,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/posts\/835\/revisions\/1206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/media\/1208"}],"wp:attachment":[{"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/targetict.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}