#13. How Jenae Goodin Built a Universal Shopping Cart as a Tech-Adjacent Mum

Published in Tech your Business Podcast by Content Team
Tech your Business Podcast Jenae Goodin

#13. How Jenae Goodin Built a Universal Shopping Cart as a Tech-Adjacent Mum Tech Your Business

Tired of juggling multiple online shopping carts? 🛒 Our guest Jenae Goodin sure was, so she created a universal shopping bag to solve her problem. 💡 Jenae is the founder and CEO of Big Ass Bag, a Google Chrome extension that lets you save products from any online store into one centralized shopping bag. In this episode, Jenae shares: 🔹 How one holiday shopping headache sparked her business idea 🔹 Bootstrapping an MVP with a small grant 🔹 Embracing AI technology to streamline processes 🔹 Growing a community around her product for moms and savvy shoppers 🔹 Promoting through social media and authentic content 🔹 Why an outsider’s perspective can identify unique solutions Jenae’s journey shows how to turn business ideas into reality. After listening, check out BigAssBag.com to simplify your online shopping! Jenae Goodin is a visionary entrepreneur and the founder and CEO of Big Ass Bag, a universal online shopping cart. Inspired to develop this solution in December 2021 while holiday shopping for her daughter, Jenae leveraged her impressive background in IT and startups to tackle a common pain point for online shoppers. With five years of experience working alongside the CIO and transforming academic research into startups, Jenae cultivated extensive knowledge in tech and business. Thanks to her relentless passion, Big Ass Bag has raised over $200k in pre-seed funding and is poised to disrupt e-commerce. A proud Oklahoma native, Jenae attended the University of Tulsa and University of Oklahoma. When she's not leading her company, she enjoys the outdoors with family. Jenae is committed to empowering women in tech and an inspiration to all. Links Mentioned Big Ass Bag.com BAB Instagram YouTube TikTok Jenae's Instagram Join your host, Peter, an accomplished tech and business expert, as he brings you the latest insights and practical advice to help your business thrive in this digital age. Tech your Business is brought to you by ⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and also expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and unlock the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Let's explore the power of technology together.

Jenae Goodin had a problem. As a busy mom shopping for her family, she was tired of the hassle of keeping track of items in various online shopping carts across different websites. There had to be an easier way.

So Jenae took matters into her own hands and created Big Ass Bag, a Google Chrome extension that allows you to save items from any online store into one centralized shopping bag. No more keeping dozens of tabs open or trying to remember which item is in which shopping cart.

In this episode of the Tech Your Business podcast, Jenae shares the story behind Big Ass Bag and her journey from project manager to startup founder.

Key Takeaways:

  • The “a-ha moment” that sparked the idea for Big Ass Bag while holiday shopping for her daughter
  • Bootstrapping the initial product with a $5k grant and learning to start small with an MVP
  • Embracing AI technology like ChatGPT to help streamline certain processes
  • The importance of building community around your product or service
  • Tips for promoting your business through social media and creating engaging content around your founder journey
  • Why it helps to have an outside perspective when solving problems

Whether you’re a parent wrangling school supply lists or an avid online shopper, you’ll come away inspired by Jenae’s persistence in building a solution to her own shopping frustrations. Tune in to hear how she went from idea to startup success.

Jenae Goodin is a visionary entrepreneur and the founder and CEO of Big Ass Bag, a universal online shopping cart. Inspired to develop this solution in December 2021 while holiday shopping for her daughter, Jenae leveraged her impressive background in IT and startups to tackle a common pain point for online shoppers.

With five years of experience working alongside the CIO and transforming academic research into startups, Jenae cultivated extensive knowledge in tech and business. Thanks to her relentless passion, Big Ass Bag has raised over $200k in pre-seed funding and is poised to disrupt e-commerce.

A proud Oklahoma native, Jenae attended the University of Tulsa and University of Oklahoma. When she’s not leading her company, she enjoys the outdoors with family. Jenae is committed to empowering women in tech and an inspiration to all.

Links Mentioned

⁠Big Ass Bag.com⁠

⁠BAB Instagram⁠

⁠YouTube⁠

⁠TikTok⁠

⁠Jenae’s Instagram⁠

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