#13. How Jenae Goodin Built a Universal Shopping Cart as a Tech-Adjacent Mum
Published in Tech your Business Podcast by Content Team
#13. How Jenae Goodin Built a Universal Shopping Cart as a Tech-Adjacent Mum – Tech Your Business
Jenae Goodin had a problem. As a busy mom shopping for her family, she was tired of the hassle of keeping track of items in various online shopping carts across different websites. There had to be an easier way.
So Jenae took matters into her own hands and created Big Ass Bag, a Google Chrome extension that allows you to save items from any online store into one centralized shopping bag. No more keeping dozens of tabs open or trying to remember which item is in which shopping cart.
In this episode of the Tech Your Business podcast, Jenae shares the story behind Big Ass Bag and her journey from project manager to startup founder.
Key Takeaways:
- The “a-ha moment” that sparked the idea for Big Ass Bag while holiday shopping for her daughter
- Bootstrapping the initial product with a $5k grant and learning to start small with an MVP
- Embracing AI technology like ChatGPT to help streamline certain processes
- The importance of building community around your product or service
- Tips for promoting your business through social media and creating engaging content around your founder journey
- Why it helps to have an outside perspective when solving problems
Whether you’re a parent wrangling school supply lists or an avid online shopper, you’ll come away inspired by Jenae’s persistence in building a solution to her own shopping frustrations. Tune in to hear how she went from idea to startup success.
Jenae Goodin is a visionary entrepreneur and the founder and CEO of Big Ass Bag, a universal online shopping cart. Inspired to develop this solution in December 2021 while holiday shopping for her daughter, Jenae leveraged her impressive background in IT and startups to tackle a common pain point for online shoppers.
With five years of experience working alongside the CIO and transforming academic research into startups, Jenae cultivated extensive knowledge in tech and business. Thanks to her relentless passion, Big Ass Bag has raised over $200k in pre-seed funding and is poised to disrupt e-commerce.
A proud Oklahoma native, Jenae attended the University of Tulsa and University of Oklahoma. When she’s not leading her company, she enjoys the outdoors with family. Jenae is committed to empowering women in tech and an inspiration to all.
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