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#71. Why Selling Discounted Products as Lead Magnets Wins

Published in Tech your Business Podcast by Content Team

#71. Get Paid to Build Your Email List: A Smarter Approach to Lead Generation – Tech Your Business

Want to attract higher-quality leads and skyrocket your sales conversions? Stop giving away free lead magnets that sabotage your business! In this eye-opening podcast episode, you'll discover a counterintuitive yet powerful strategy for generating revenue from the very start of your sales funnel – by selling your lead magnets at a heavily discounted price instead of giving them away for free. Host Peter breaks down the significant drawbacks of offering free ebooks, checklists, and other lead magnets including: Lower conversion rates from leads to buyers Attracting "tire kickers" who aren't serious about purchasing Having no way to filter out prospects who can't afford your products/services Generating zero immediate revenue to cover lead magnet creation costs You'll learn step-by-step tips for creating and selling an irresistibly valuable "discount bundle" lead magnet, such as: Identifying your bestselling product to turn into a DIY version Pricing your discount bundle at the perfect sub-$30 sweet spot Using scarcity tactics like time-limited deals Bundling related products as order bumps and upsells Making your discount lead magnet easy to consume via email sequences By implementing this smart approach to lead generation, you'll not only make money from Day 1, but also filter for higher-intent buyers willing to invest in solving their problems. This means better quality leads translating into higher sales conversions for your main products and services down the line. Stop leaving money on the table with free lead magnets. Click to learn how selling a discount offer can 10x your sales while attracting your ideal customers! Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠ to share and get solutions to the biggest Tech Challenges in your business! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://web.facebook.com/groups/360336207849530⁠⁠⁠⁠⁠⁠⁠⁠⁠ Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together. #leadgeneration #emailmarketing #leadselling #leadmagnet #salesfunnel #salesconversion #makemoneyonline

If you’ve been giving away free ebooks, checklists or other opt-in incentives to generate leads, you’ll want to listen to the latest Tech Your Business podcast episode. Host Peter Banigo makes a compelling case for ditching free lead magnets in favor of selling discounted products instead.

In this thought-provoking episode, Peter draws from his own testing and experience to outline the significant drawbacks of relying solely on free lead magnets, including:

– Lower conversion rates of freebie optins to paid customers
– Attracting a high proportion of “tire kickers” not serious buyers
– No immediate revenue to offset lead generation costs
– Many freebie seekers just want to piece together free info, not invest in solutions

He then presents a more effective alternative – selling a heavily discounted version of your core product or service as the initial lead magnet.

The benefits? Offering a discount qualifies buyers willing to spend money upfront, enhances perceived value, generates revenue from day one, and makes it far easier to ascend those customers into your higher-ticket offers.

Peter provides clear guidance on identifying the ideal type of discount offer, such as pricing it under $30 from an original $100+ value. This creates an irresistible no-brainer deal that pulls in higher-intent leads primed for monetization.

But he doesn’t stop there. This value-packed episode also covers:

– Long-term benefits of the discount model like better lead quality and conversions
– Tactics for boosting average order values like order bumps and upsells
– Tips for smooth implementation such as testing prices and bundling extras

Tune in now to discover if this counterintuitive approach could be the key to transforming your marketing funnel’s performance. As always, plenty of actionable advice and real-world examples from Peter’s own experience.

Ready to ditch the freebies and start testing discounted offers as lead magnets? Hit play on the latest Tech Your Business podcast!

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