Starting on the First of this Month (February 2024), the largest email providers require you make some changes if you want your bulk emails to get delivered to their servers: Some of these changes are: – Making it possible for subscribers to unsubscribe with one click even if they haven't opened the email – Sending these emails from your own website address – not gmail.com or yahoo.com – Modifying your settings to confirm that you are the one sending these emails (SPF, DKIM, DMARC – these are all explained) – Ensuring that less than 3 people report you as spam out of every 1000 emails you send (0.3% spam rate)! This episode explains these changes in the simplest terms, why they are important and how you can implement them. Gmail Announcement: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/ Yahoo Announcement: https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam Google Postmaster tools https://gmail.com/postmaster/ One Click Unsubscribe Include both of these headers in outgoing messages: List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <https://example.com/unsubscribe/example> When a recipient unsubscribes using one-click, you receive this POST request: POST /unsubscribe/example HTTP/1.1 Host: example.com Content-Type: application/x-www-form-urlencoded Content-Length: 26 List-Unsubscribe=One-Click Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠ to share and get solutions to the biggest Tech Challenges in your business! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://web.facebook.com/groups/360336207849530⁠⁠⁠⁠⁠⁠⁠⁠⁠ Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

Watch out! Scammers are hijacking bank accounts with a terrifyingly clever new tactic – spoofing the legitimate phone numbers of banks to appear like they're really calling you. In this critical episode, you'll learn exactly how these fraudsters are using "number spoofing" technology to impersonate bank fraud departments and trick people into handing over passwords, security answers, and one-time codes to drain funds. Peter breaks down the step-by-step playbook criminals use, including: ✅ Exploiting personal data from breaches to establish credibility ✅ Faking urgency to bypass logical thinking ✅ Requesting account logins under the guise of "protecting" you ✅ Offering to send couriers to collect cash/cards for "safekeeping" You'll quickly identify the key red flags to watch for, like: 🚩 Your bank claiming they need your credentials 🚩 Demands for immediate action without verification 🚩 Requests for private info a real bank would never ask for 🚩 Calls from numbers mimicking your bank's phone line More importantly, Peter reveals the proven ways to shut down these scams, protect your hard-earned money, and avoid becoming the next victim, such as: ✅ Never sharing personal/login details with any caller ✅ Monitoring accounts regularly for suspicious activity ✅ Using multi-factor authentication beyond just passwords ✅ Calling your bank directly using trusted numbers Don't let sophisticated number spoofing scammers hijack your accounts and life savings! Stay ahead of these evolving bank impersonation tactics by watching this episode now. Defend your finances with these critical tips before it's too late. The cost of missing this warning could be devastating. Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠ to share and get solutions to the biggest Tech Challenges in your business! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://web.facebook.com/groups/360336207849530⁠⁠⁠⁠⁠⁠⁠⁠⁠ Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together. #bankscams #accounthijacking #numberspoofing #bankfraud #identitytheft #financialfraud #bankingsecurity #bankimpersonation

Businesses beware – the EU has enacted the world's first comprehensive law regulating artificial intelligence called the EU AI Act. ⚠️ Failure to comply could mean devastating fines up to €30 million or 6% of global annual revenue! In this critical breakdown, you'll get a comprehensive walkthrough of the EU AI Act, including: ✅ The 4 risk classifications for AI systems and what's allowed/prohibited ✅ Strict new rules for "general purpose" large language models like GPT ✅ Specific obligations for AI providers, deployers, and end-users ✅ How the new European AI Board will monitor and enforce compliance ✅ Costly penalties companies face for non-compliance Ignorance of the Act's requirements could lead to: 🚫 Products/services being banned for unacceptable risk violations 🚫 Crippling fines that derail your finances 🚫 Loss of consumer trust by failing transparency standards 🚫 Public relations nightmares from AI ethics controversies But implementing the right practices now can future-proof your AI pipeline as other regions follow the EU's lead. This video reveals the proven steps to assess your AI risk profile, fulfill documentation and testing duties, and restructure processes for alignment. Don't let avoidable AI compliance shortfalls put your entire operation at risk. Get ahead of this pioneering Act before enforcement ramps up! Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠ to share and get solutions to the biggest Tech Challenges in your business! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://web.facebook.com/groups/360336207849530⁠⁠⁠⁠⁠⁠⁠⁠⁠ Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

Want to attract higher-quality leads and skyrocket your sales conversions? Stop giving away free lead magnets that sabotage your business! In this eye-opening podcast episode, you'll discover a counterintuitive yet powerful strategy for generating revenue from the very start of your sales funnel – by selling your lead magnets at a heavily discounted price instead of giving them away for free. Host Peter breaks down the significant drawbacks of offering free ebooks, checklists, and other lead magnets including: Lower conversion rates from leads to buyers Attracting "tire kickers" who aren't serious about purchasing Having no way to filter out prospects who can't afford your products/services Generating zero immediate revenue to cover lead magnet creation costs You'll learn step-by-step tips for creating and selling an irresistibly valuable "discount bundle" lead magnet, such as: Identifying your bestselling product to turn into a DIY version Pricing your discount bundle at the perfect sub-$30 sweet spot Using scarcity tactics like time-limited deals Bundling related products as order bumps and upsells Making your discount lead magnet easy to consume via email sequences By implementing this smart approach to lead generation, you'll not only make money from Day 1, but also filter for higher-intent buyers willing to invest in solving their problems. This means better quality leads translating into higher sales conversions for your main products and services down the line. Stop leaving money on the table with free lead magnets. Click to learn how selling a discount offer can 10x your sales while attracting your ideal customers! Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠ to share and get solutions to the biggest Tech Challenges in your business! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://web.facebook.com/groups/360336207849530⁠⁠⁠⁠⁠⁠⁠⁠⁠ Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together. #leadgeneration #emailmarketing #leadselling #leadmagnet #salesfunnel #salesconversion #makemoneyonline

Sales funnels – that's what today's solo episode is about. You might have heard this term, on other blog posts, on podcasts, in videos or even from consultants who want to sell you the next thing your business needs to be successful Or You know of the term already, you're already using one in your business maybe? When speaking with various friends, clients and prospects, the term sales funnel pops up once in a while and in cases where they're new to the term, I'd have to do a mini-episode on the topic, The funny thing is, only 10 years ago, I didn't believe sales funnels were important! I started a couple of businesses and for all the ads we did for them, we just had the process: Make Ad : Get sale : Do it again. This was till we were forced to consider them and realised how we were losing so many opportunities by not taking prospects to a sales funnel! A sales funnel isn't rocket science, It is just the process a prospect goes through to encounter your business for the first time, decide to buy and make the purchase These days almost every business has a dales funnel and in today's episode as we do on this podcast, we want to make the term easy for anyone to understand! Listen to the full episode to hear: 0:00 Introduction 2:36 What is a sales funnel 4:10 Background story 7:13 How a sales funnel works 15:05 How to make making purchases easier 17:40 Key elements of a sales funnel 23:35 Tech tools for implementing your funnel 26:00 Benefits of a sales funnel 27 32 Tips for implementing funnels successfully 29:39 Conclusion/Summary Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠ to share and get solutions to the biggest Tech Challenges in your business! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://web.facebook.com/groups/360336207849530⁠⁠⁠⁠⁠⁠⁠⁠⁠ Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

Most businesses these days use Artificial Intelligence (A.I) tools like ChatGPT to generate blog posts, social media posts and captions. Let's talk about how you can do this better so your brand voice doesn't drown in the sea of other A.I. generated content! Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠ to share and get solutions to the biggest Tech Challenges in your business! ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://web.facebook.com/groups/360336207849530⁠⁠⁠⁠⁠⁠⁠⁠⁠ Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.